About four or five years ago, I read a great book titled
Multiple Streams of Income by Robert G. Allen. If you haven't read it, it's about how to "quit your day job" by setting up multiple sources of passive income. I don't necessarily agree with everything that Allen had to say, or that everything that he says will work, but it was great for getting some great ideas that have served me well in the few years since I first read his book.
Here's a sampling of what he talks about in his book, and what I did with it:
Network Marketing - I thought this was one of the weakest sections of his book, since "network marketing" is actually a euphemism for "pyramid scheme". Think "AmWay" if you need an example, or maybe Amway's flashier sibling, "Quixtar". While Allen makes network marketing seem easy, the truth is that it's typically (not always) a business in which the few get rich from the work of the masses.
In the usual pyramid scheme, people get involved because they see only the seemingly unlimited potential and think that eventually they will be one of the few at the top. Unfortunately for Allen, he doesn't explain why his take on the network marketing business is any different than the scenario I just described. It may work well for him, but it usually doesn't (speaking from my own experience :().
Tax Deeds and Liens - This was one of the high points of Multiple Streams of Income. I was reading this book while working for my uncle at a construction job that I hated, and its description of tax deeds as a source of income got me thinking big.
If you don't know about tax deeds and tax liens, here's an overview:
Most real estate owners have to pay property taxes to the county or state in which the property sits. If they fail to pay their taxes, the county/state has the option of 1) selling the deed to the property at a tax deed sale; or 2) selling a lien on the property at a tax lien sale, depending on whether the state is a "tax deed state" or a "tax lien state".
At tax deed sales, the deed is auctioned off to the highest bidder, who then owns the property, with most of the encumbrances (i.e. other liens) wiped out by the tax sale. At tax lien sales, a lien certificate on the property is auctioned off, with people bidding to see who will accept the lowest percentage return when the lien is repaid.
California, the state where I live, is a tax deed state. I've actually attended some tax deed auctions here, but never bought anything. Instead, I used another tactic to buy property for pennies on the dollar, which I'll probably describe in my next post.
When I read Multiple Streams of Income, Robert Allen was recommending a tax deed/lien educator by the name of Ted Thomas. It seems that Allen has now switched to recommending a guy by the name of Steven Waters. I have no experience with Waters, but Ted Thomas' course was barely acceptable, and was way overpriced for what I got.
I recommend the downloadable courses by a guy named Roy Stubblefield, who is recently deceased of a stroke. He was a great guy, who actually made his living buying and selling tax deeds and tax lien certificates. His website isn't polished, but he sure knew what he was talking about, especially with regard to the tax deed/lien laws of each state. You can check out his website at TaxSales.com. I especially liked reading the tons of testimonials. They got me really revved up about making money with tax deeds, which I eventually did do.
Real Estate Investing - This section wasn't nearly as exciting to me as the tax deeds/liens section, but it was a good introduction to real estate. It's probably just enough information to get a beginner in trouble, so if you're going to start buying real estate just based on this book, please make the acquaintance of a good realtor who knows their business.
I'll readily admit that this book is more about "here's some examples of ways to earn multiple streams of income" rather than "here's everything you need to know about this particular way to make money", so the lack of detail isn't really a problem. The thing that I didn't necessarily like, however, was that Robert Allen obviously has some kind of kickback arrangement with the people he recommends in his books. I wasn't sure whether he was recommending them because they were the best, or if it was simply because he could get a slice of the action. You may take some of Allen's recommendations with a grain of salt.
Additionally, I am a bit suspect of Allen's track record in real estate. Does he actually make his money with real estate, or is it more like, "I used to make money with real estate, but now I just make money by writing about it."? Another thing that makes me do a double-take is that Robert Allen has been bankrupt. I understand that bankruptcy can happen to the best of us, but a financial success guru?
Information Publishing - This is obviously Robert G. Allen's strength, given that his fortune has been built largely on writing and selling books, information courses, seminars, boot camps, and the like. His recommendations in this section are much more believable because of his expertise.
The coverage of information publishing in this book is, as usual, very scant. It does, however, provide an abundance of clues as to what you might achieve with information publishing. Allen says, and I believe, that information publishing is one of the most profitable, high-profit-margin ways to make money. After all, where else can you take raw materials worth only a few cents (paper in a book), or even worth nothing (bytes in a computer) and turn them into a product worth hundreds of dollars. There's almost unlimited potential here.
One useful bit of information with regard to information publishing, or even many other businesses, is the marketing funnel. Imagine a funnel where a large number of people go in one end (the wide end of the funnel), and a small number come out the other end. At each successive stage of the funnel, the number of people goes down, but the price of the product you sell them goes up. So, at the big end of the funnel you might be selling a $25 report on how to make money raising worms (just an example). At the next stage, you might be selling a $100 home study course on how to raise worms for big bucks. Skip to the final stage, where you market a $2,000 boot camp that shows your customers, hands-on, how to breed champion worms.
I know that "how to get rich" books aren't the typical reading material of personal finance bloggers, but I thought that Multiple Streams of Income is important to read for a few reasons:
- It gets you thinking about how to get out of the "trade your time for money" frame of mind, and into the "trade your intelligence for money" mindset.
- It makes you think bigger than you have been.
- It illustrates the effect that even one additional stream of income can have over a lifetime. If you had even $10 more per week, you could be much more comfortable in your retirement. Every little bit counts, and it's better if you didn't have to sweat too much to earn it.